Committee Members

Heather Crowe

Heather is the owner of a sustainable exhibition design business, Calluna Graphix. Based in Shropshire, she is a creative and talented graphic designer who really cares about the environment. She has worked specifically in exhibition stand design since 2014, and decided to take the leap and work for herself back in 2019 so she could really concentrate on delivering a high quality service that is sustainable.

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Heather could see that exhibitions are inherently wasteful. Stands are built for a 2 day show, and then thrown away; This is due to it being cheaper to build again than to store vast panels. This is something that NEEDED to change, and Heather is committed to make that happen. She has analysed every point of the process to try and minimise the impact on the environment. From the initial design through to print, installation and removal and then re-purpose. 

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During lockdown, exhibition design was no longer a sought after service. So Heather went back to her initial graphic design skill set to help companies with their websites and logos, as well as continuing to upcycle the old exhibition graphics into new items to save them from landfill. 

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When Nature’s SAFE approached her to design their website she was delighted to be included. The work they are doing to save animals from extinction is invaluable, and she is thrilled to be a part of their journey.