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For many species, it’s now or never.
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Verity Smith, known for her achievements as an international dressage rider and advocate for the blind, is joining our team as a Nature’s SAFE ambassador. This partnership brings together Verity’s passion for advocacy and Nature’s SAFE’s dedication to preserving biodiversity.
Verity’s personal and professional journey has been one of resilience and determination. Despite losing her sight to encephalitis, her love for animals, particularly horses, has remained unwavering. As a champion dressage rider, she has become a vocal advocate for inclusivity and empowerment, challenging stereotypes and advocating for accessibility on various fronts.

As Verity embraces her role as ambassador for Nature’s SAFE, she brings with her a deep understanding of the important relationship between humans and animals, with her guide dog Luna by her side.
“As a blind international dressage rider, animals have always been intrinsic to my life. My guide dogs have afforded me my physical freedom and my horses have allowed me my freedom of spirit. We need to protect these beautiful creatures for no matter how big or small, domestic or exotic, like us they all play a part in nature’s scheme. I am so delighted to be an ambassador for Nature’s SAFE as they are doing just that, protecting species for the future and in doing so they are giving hope to us all in the present.“
Through her advocacy for Nature’s SAFE, Verity hopes to inspire others to help protect Earth’s precious biodiversity, reminding us that every individual has the power to make a difference. We look forward to a bright future with Verity at our side.
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We are so pleased to announce that we have two new ambassadors on board from one of our partner zoos, Jimmy’s Farm & Wildlife Park - Jimmy Doherty and Stevie Sheppard!
Conservation charity’s innovative and scalable solution to the extinction crisis has been recognised
Mandarin duck
Total Population: Around 65,000 in the wild
Pygmy marmoset
Total Population: Unknown
Parma Wallaby
Total Population: 1,000 - 10,000 in the wild
Hamerkop
Total Population: Unknown
Brandt’s vole
Total Population: Unknown
Guianan Squirrel Monkey
Total Population: Around 150,000 in the wild
Caribbean flamingo
Total Population: 150,000 to 205,000 in the wild
Argentine black and white tegu
Total Population: Unknown
Little egret
Total Population: 660,000 to 3,150,000 in the wild
Asiatic Lion
Total Population: Around 650 in the wild
Black tree monitor
Total Population: Unknown
Collared peccary
Total Population: More than 2,000,000 in the wild
Nile Lechwe
Total Population: 30,000 - 40,000 in the wild
Hyacinth macaw
Total Population: Around 6,500 in the wild
Sloth bear
Total Population: Less than 20,000 in the wild